District Rural Development Cell & DMMU-Anandadhara

District Rural Development Cell Birbhum Zilla Parishad
ANANDADHARA DISTRICT OFFICE District Mission Management Unit

DRDC has traditionally been the principal organ at the district level to oversee the implementation of anti-poverty program of the Ministry of Rural Development. This agency was created originally to implement the Integrated Rural Development Program (IRDP). Subsequently the DRDCs were entrusted with number of program of both State and Central Government.

Developmental Activities

The Government of India has launched The National Rural Livelihoods Mission (NRLM) under the Ministry of Rural Development (MoRD). The Mission aims at creating efficient and effective institutional platforms of the rural poor, enabling them to increase their household income through sustainable livelihood enhancements and improved access to financial and public services.

In West Bengal, NRLM has been launched as ANANDADHARA by Hon’ble CM on 17th May, 2012.

“To reduce poverty by enabling the poor households to access gainful self-employment and skilled wage employment opportunities, resulting in appreciable improvement in their livelihoods on a sustainable basis, through building strong grassroots institutions of the poor.”

The agenda is to mobilize the rural poor and vulnerable people into self- managed federated institutions and support them for livelihood collectives. In addition, the poor would be facilitated to achieve increased access to their rights, entitlements and public services, diversified risk and better social indicators of empowerment.

To further these objectives, WBSRLM (West Bengal State Rural Livelihoods Mission), a registered society under the Society Registration Act 1860 has been formed by the Government of West Bengal to implement the National Rural Livelihood Mission in the state.

ANANDHARA aims to ensure that at least one member from each of the identified poor rural household is brought under the Self Help Group (SHG) network in a time-bound manner, thereby benefiting the poor in a number of ways.

Salient features under ANANDADHARA

Promotion of Institutions of the poor
Universal Social Mobilization
Universal Financial Inclusion
Capacity Building and Training
Revolving Fund and Capital Subsidy
Provision of Interest Subsidy
Livelihood promotion
Infrastructure creation and Marketing support
Skills and Placement Projects
Rural Self Employment Training Institutes (RSETIs)
Convergence and Partnerships

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Contact Details
TEL: 03462-255307/255377
E-mail: pddrdc-bir[at]nic[dot]in/pddrdcbir[at]gmail[dot]com